Passage of the Wisdom Keeper — painting by Paul Bond
Artwork: “Passage of the Wisdom Keeper” — Paul Bond

idk.uno

Strategy & Special Projects.

A first-principles product & technology studio. We start every engagement at “I don’t know” and end it at one answer worth betting on.

idk → uno

The name is the method. Every project starts at idk — no ego, no borrowed conclusions, every assumption named and tested from first principles. It ends at uno — a single, earned answer, with everyone a little wiser than when we started.

He who knows not, and knows that he knows not, is a child — teach him.
He who knows, and knows that he knows, is wise — follow him.
— Persian proverb

Have something worth building?

Bring the idea. We'll start at “I don't know” together — and get you to one answer.

Work with me